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2017 MADRID SYMPOSIUM PAPER REPOSITORY

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PDRF delegate list new.pdf




10

Quality of reading and advertising effectiveness

Marina Luchina, MediaScope


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11

Demonstrating the Value of Subscription Sources

Lori Jacobs, Time Inc. & Risa Becker, GfK


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12

The reality of digital attention: context counts

David Bassett, Lumen Research


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13

The PDRF 2017 Worldwide Review

Katherine Page, Pamco

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Monetising Engagement

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