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SESSION 9

2017 MADRID SYMPOSIUM PAPER REPOSITORY

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PDRF delegate list new.pdf




5

Sample of One

Denise Turner, Newsworks


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6

President Trump and the American Consumer

Steven Millman, Simmons Research


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7

The news business model conundrum

Jason Vir, Kantar


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8

An Enhanced Target: The ‘Key Audience’

Geoff Wicken, Kantar Media

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Will Readers Pay for Quality? Business Models and Threats

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