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SESSION 9

2017 MADRID SYMPOSIUM PAPER REPOSITORY

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PDRF delegate list new.pdf




35

Secondary Audience Sales Impact

Britta Cleveland, Meredith & Leslie Wood, Nielsen Catalina Solutions


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36

Houston we have a measurement problem

Denise Turner, Newsworks


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37

Audience Buying Across Platforms

Helen Katz, Publicis Media


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SESSION 8

Attribution and Demonstrations of ROI

SESSION 8