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SESSION 9

2017 MADRID SYMPOSIUM PAPER REPOSITORY

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PDRF delegate list new.pdf




28

Re-assessing newspapers' multi-platform performance using time-spent

Neil Thurman, IfKW


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29

Audiences not Platforms – breaking down audience silos

Lynne Robinson, IPA & Ian Gibbs, Data Stories Consulting


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30

A Better Representation of Print Audiences?

Peter Masson, Bucknull & Masson - SSL


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31

Is there a Cyborg future for print?

Peter Callius & Ingvar Sandvik, Kantar


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32

The Reading Revolution. React, Reposition, Recalibrate

Peter Langschmidt, Publisher Research Council of South Africa

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33

MEC PrintImpact: An insight-based planning tool

Karin Immenroth MEC GmBH & Wolfgang Dittrich, DCORE GmBH

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34

Moving Beyond Demos - Predictive Consumer Insights

Steven Millman & Pat Pellegrini, Simmons Research

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SESSION 7

Audiences Sans Frontieres: Evolving Approaches to Media Measurement

SESSION 7